Don Foster MP

News

Bath’s local economy to benefit from tourism funding

August 29, 2023 by Don Foster MP in Don in Bath, News

Don Foster, MP for Bath has welcomed the allocation of £500,000 to Bath from the Coalition Government’s Regional Growth Fund.

Bath’s destination marketing organisation, Bath Tourism Plus, (BTP) is set to invest an additional £1million into promoting Bath and North East Somerset over the next 3 years, as a result of receiving the £500,000 pot. The additional funding will support marketing campaigns which will seek to attract high spending short break and premium shoppers markets and help grow the value of Bath’s visitor economy.

Bath is one of a number of destinations in England that has been allocated additional funds through RGF to support destination marketing campaigns designed to bring new visitor spending and associated jobs to the area. Having already delivered a successful Heritage themed campaign in May, the investment will go on to support Bath’s forthcoming campaigns such as this autumn’s Great Bath Feast and extensive Christmas and Spring marketing activities.

Working closely with partners across the industry, in particular the Bath Business Improvement District (BID), BTP’s Marketing Strategy sets out ambitious growth targets and aims to add an additional £43million into the visitor economy by 2014. In a new collaboration with Bath BID, BTP will deliver marketing campaigns which will see Bath promoted both nationally and regionally through press advertising, digital marketing, and outdoor sites together with an extensive PR programme.

Commenting, Don Foster said:

“This is really great news for Bath. We have seen an increase in British holiday making in recent years and we are always delighted to welcome people from both home and abroad to our wonderful city. The Olympics and Paralympics have been a fantastic advert for Britain across the globe, now this money can be used to ensure that those inspired to visit Britain, visit Bath!”

James Berresford, VisitEngland’s Chief Executive said:

“The RGF money is a huge boost for tourism in England. This project enables our public and private sector partners to work together to stimulate tourism and ultimately grow jobs throughout the country with particular emphasis on some local areas. This is a great time to launch and we hope that by riding on the crest of a wave of a successful London 2012 Olympic Games we will harness the swell of national pride and inspire Brits to take the home advantage and holiday at home this year and beyond.”

Nick Brooks-Sykes, Chief Executive at Bath Tourism Plus said:

“This investment acknowledges the real value of Bath’s visitor economy and its ability to deliver real economic growth. By producing innovative and effective campaigns, we will be able to realise our ambition of raising the value of day visitors by 9%, growing domestic overnight visitors by the same amount and increasing business event delegates to 169,000, so that by 2014, tourism will be worth £400m to the local economy.”

Andrew Cooper, Bath Business Improvement District Manager said:

“Working in partnership with Bath Tourism, we can ensure that the Bath BID’s resources are maximised and this delivers real value for our levy payers. Collaborative marketing campaigns will promote Bath to our key audiences and will aim to drive additional high spending footfall into the city’s businesses.”

 

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