Don Foster MP

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BBC accused of secret advertising deal over Berghaus jackets

October 3, 2023 by admin in News

The BBC has been accused of allowing some of its most high-profile presenters to effectively advertise outdoor clothing after receiving discounts for them of 45%.

George Alagiah, the news reader, Neil Oliver, the presenter of the documentary series Coast, and Professor Brian Cox, who presented BBC2′s Wonders of the Solar System, have all been shown on television with the Berghaus logo prominent.

Regional reporters have also appeared in the firm’s clothing, as has the BBC‘s diplomatic and royal correspondent, Peter Hunt.

Viewers noticed the Berghaus label so regularly that many began to voice their concerns online.

Berghaus put a statement on its websiteon March 1 this year to deny any underhand deals and to reassure the viewing public that there was no sponsorship deal in place.

It stated: “No sponsorship deal exists between the BBC and Berghaus as this would break the BBC’s editorial guidelines.

“Over the years, BBC reporters have chosen to buy Berghaus products for use while working outdoors.

“Of course, we are pleased that correspondents, camera operators and others working in the media choose our kit, but to be clear, there is no sponsorship agreement.”

MPs accused the BBC of “advertising by the back door”.

Don Foster, the Liberal Democrat culture spokesman, said: “The BBC should be squeaky clean about any commercial arrangements it enters into, particularly if the products might be seen on screen.”

The BBC Trust said it had received no complaints on this issue.

Read the Full article here - https://www.telegraph.co.uk/culture/tvandradio/bbc/8802309/BBC-accused-of-secret-advertising-deal-over-Berghaus-jackets.html